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Day 3 of SPFW N45

FERNANDA YAMAMOTO l SPFW N45 WINTER 2018 l PHOTO: SERGIO CADDAH / AG. FOTOSITE

Can you imagine how much detail needs to be checked before the big show happens? Lighting, music, make up of the models, well, the staff needs to be aware of the details at backstage and not let anything go by. On the other side there are dozens of photographers, the press and guests waiting to see everything in action. Imagine now how much fun it can be to participate in this wonderful world of fashion. And in the midst of this movement is the sale of 50.1% of the brand’s shares to IMM participations. Such change can further expand SPFW’s image, including its Creative Director, Paulo Borges, shared with the press the desire to turn it into a festival.


K a l l i n e ▸

SPFW N45 WINTER 2018 l PHOTO: MARCELO SOUBHIA / AG. FOTOSITE

On the third day of SPFW we had the TOP 5 fashion shows. The initiative of the project came with the partnership of IN-MOD and SEBRAE (the Brazilian Micro and Small Business Support Service), which aims to contribute to the growth and visibility of brands that have great potential in the market, giving opportunity to reinvent themselves and expand their business. Among them is Kalline in its second consecutive year at the event. The designer of the brand Eduardo Rizzoto is already a great manipulator of leather in a traditional way and in this edition it is visible that there is more fashion information tied to his productions. A modeling that alludes to bee cocoons and a design more in movement. The evolution of fashion comes for those who like to inovate.


A m i r . S l a m a ▸

SPFW N45 WINTER 2018 l PHOTO: ZÉ TAKAHASHI / AG. FOTOSITE

We’re still in shock by the Slama fashion show – pause for breath – the brand is in a super fit moment and has been using sporting elements to reinvent its identity. Amir has brought to the catwalks many styles of swimming trunks and shorts. Focus on the social shoes that give a special touch to the outfits, creating a contrast, but also speaks of the reality of its audience: men who know how to reconcile the practice of physical exercise early in the morning with going to work soon after. Such composition gave an interesting harmonic tone and charm to the presentation. After all, the main idea is that everything has to work together.

SPFW N45 WINTER 2018 l PHOTO: ZÉ TAKAHASHI / AG. FOTOSITE

For those who are still being inserted in the world of fashion and do not know the designer Amir Slama, he is recognized for exporting the name of Brazil through its beach fashion productions. In this new collection the designer had the Imperial Palace of Petrópolis (Rio de Janeiro) as a reference and brought themes, colours of the architecture of the place followed also by a lot of stamping. Specialized in contemporary, casual and urban styles, the new pieces arrived with a wide mix of fabrics, threads and prints. And so it was our last day of SPFW. Thank you very much for all support.

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